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Merch (short for “merchandise”) refers to branded products tied to a person, company, band, movie, or idea. Fans and customers buy or wear these items to show loyalty, connect with a community, or commemorate an experience.

Common merch categories include:

• Apparel: T-shirts, hoodies, hats, beanies, and socks
• Accessories: Tote bags, phone cases, and enamel pins
• Drinkware: Custom mugs, water bottles, and tumblers
• Collectibles: Vinyl records, posters, stickers, and plush toys

Unlike free promotional swag, merch is crafted with higher quality and sold as a tangible representation of a brand or fandom. Want to design your own custom items? On-demand creation platforms like Printful and Printify make it easy to get started.